HSA/FSA Eligible

Seriously Supportive Boots

Heel-hugging tech hidden inside every pair, now in more styles than ever.

58,906 Ratings

Active Again

Our Active Collection brings the relief you need to get back out there.

HSA/FSA Eligible

Meet APOGEE

Old-school style powered by next-generation heel tech for a new-generation of pain relief.

WHY KURU

Mother Nature 🌍
Made Your Heels
Round for a Reason

You weren't born with bad feet. You were just sold bad shoes. That's why we design our shoes to mirror the natural, rounded shape of your heels for unbeatable support and lasting relief with every step.

Use Your Pre-Tax Dollars To Invest in Foot Health


Turn your HSA/FSA contributions into lasting foot pain relief with KURU. Learn More →

Everyday Sneakers

Best Seller
Last Chance

ATOM

$159

Best for: Everyday, Walking, Breathable

Best Seller

ATOM 2

$169

Best for: Workouts, Everyday, KURUCLOUD+

Best Seller

FLEX Via

$129

Best for: Everyday, Walking, Travel

Best Seller

Best for: Everyday, Walking, Travel

Unisex

APOGEE

$149

Best for: Everyday, Running Errands, Casual, Light Workouts

Best Seller

FLEX Via

$129

Best for: Everyday, Walking, Travel

Best Seller

QUANTUM 2

$169

Best for: Walking, Premium Cushion, Advanced KURUSOLE

Best Seller

FLEX Via

$129

Best for: Everyday, Walking, Travel

Best for: Running, Workouts, Premium Cushion, Advanced KURUSOLE

QUANTUM 2

$169

Best for: Walking, Premium Cushion, Advanced KURUSOLE

Best Seller

Best for: Walking, Premium Cushion, Advanced KURUSOLE

Best Seller

FLEX Via

$129

Best for: Everyday, Walking, Travel

New Color

FLEX Via

$129

Best for: Everyday, Walking, Travel

Anti-Slip

Best for: Anti-Slip, Work, Advanced KURUSOLE

Unisex

APOGEE

$149

Best for: Everyday, Running Errands, Casual, Light Workouts

QUANTUM 2

$169

Best for: Walking, Premium Cushion, Advanced KURUSOLE

Best Seller

Best for: Everyday, Workouts, KURUCLOUD+

Best Seller

ATOM 2

$169

Best for: Everyday, Workouts, KURUCLOUD+

Best Seller

QUANTUM 2

$169

Best for: Walking, Premium Cushion, Advanced KURUSOLE

Best Seller

FLEX Via

$129

Best for: Everyday, Walking, Travel

Best for: Athleisure, Errands, Everyday

Best Seller

FLEX Via

$129

Best for: Everyday, Walking, Travel

Waterproof

Best for: Waterproof, Walking, Everyday

Anti-Slip

KINETIC 2

$179

Best for: Anti-Slip, Work, Advanced KURUSOLE

What Makes KURU Different?

Everything.

What Makes KURU Different?

1

ULTIMATE INSOLE

Not your drugstore insole. These are contoured and built to support your feet like they've known them forever.

What Makes KURU Different?

2

KURUSOLE

Patented, sculpted support to match your heel's natural shape because that built-in shock absorber deserves backup.

What Makes KURU Different?

3

KURUCLOUD

It's like a shock-absorbing trampoline for your foot (but less bouncy, more wearable).

Find the Best Shoe for You. Text Us Now.

Text a Shoe Expert
Theirs
OUR SHOES
New Logo from KURU Footwear
Heel

No specialized heel technology

Patented KURUSOLE heel/hugging tech

Footbed

Flat

Curved

Insole

Thin, low-quality

Dual-density, ergonomic

Arch

Little to no arch support

Superior, arch-molding support

Sole

Minimal cushion

EVA shock-absorbing cushion

Every KURU Shoe is Made With Purpose to Help You Live Out Yours

We’re passionate about pain relief because we’re passionate about life—and helping you live it to the fullest.

So, we studied the foot’s natural biomechanics and designed footwear to match. No flat insoles. No flimsy inserts. Just the most comfortable shoes for plantar fasciitis with perfect cushion and support in all the right places.

Person in casual outfit with sunglasses on a street

Women

The Hype Is Real.

So Is the Relief.

"The brand’s patented KURUSOLE technology hugs your heels and provides strong arch support."

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock"

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock-absorbent midsole."

ATOM 2

DuskBlue-BrightWhite

"Just received my order, and after my first impression, I am most impressed with these slides. I added them as an afterthought to round out my bundle thinking I could throw them on around the house and pool this summer. They are unbelievably comfortable!"

Darwin

Verified Buyer

"This is my second pair of Roams. I wear them almost daily to teach. I was worried they would too casual for school, but they are perfect."

Monika G.

Verified Buyer

"This is my second pair of Roams. I wear them almost daily to teach. I was worried they would too casual for school, but they are perfect."

Missy

Verified Buyer

"I love these shoes. Only had them 2 weeks. But so far, these are best shoes I've ever had as far as comfort and support."

Sherrie

Verified Buyer

ATOM

Jet Black-Citron

"These are my third pair of Kuru sneakers, I’ve been in the medical field for 15 years and they’re the best shoes I’ve ever worn. They completely relive my foot pain from plantar fasciitis making work easier on my body. These quality of these shoes are amazing as well last a long time without wear and tear."

Erin C.

Verified Buyer

DRAFT Aalto

CashewBrown-Sand

"I love the comfort and looks great. This is second pair of shoes I’ve gotten from KURU. My feet feel great."

Eddy D.

Verified Buyer

See all Reviews