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Every KURU shoe comes with three layers of support, including our patented KURUSOLE tech—a foot health game changer. This revolutionary, adaptive technology dynamically flexes with each step to hug and protect your heels.
With over 31,000 5-star reviews, our customers prove that KURU delivers pain relief. In fact, over 7 in 10 customers report improved pain symptoms, and of those customers, 97% experience improvement in less than 4 weeks. Talk about Pain Relief Beyond Belief.
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Your first step in your KURUs won’t be your best step. This new level of superior support won’t be what your arches are used to, so your feet might even feel a little achy at first. Since our tech molds to your feet over time, we recommend wearing your KURUs for 1–2 hours a day for about a week to let your feet and our tech get used to each other.
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KURUSOLE is our patented heel-hugging technology, designed to relieve heel pain. This revolutionary tech dynamically flexes with each step to hug and protect your heels. Unlike anything else, KURUSOLE’s heel-cupping design protects the body’s natural cushioning system—the heel’s fat pad—so your feet stay happy and healthy for all of life’s moments.
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KURUCLOUD is our version of walking on air. Built into every pair of KURU’s, KURUCLOUD is our premium cushion made from lightweight EVA foam, delivering shock-absorbing comfort for all-day pain relief.
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Unlike traditional, thin inserts, our ULTIMATE INSOLE is made from advanced, dual-density polyurethane foam to deliver superior arch support. Over time, our ULTIMATE INSOLE molds to the natural shape of your feet for targeted, ergonomic cushioning.
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We have two! Consult our detailed size guides to help you select the correct shoe size and width.
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We offer fit notes on certain styles based on customer feedback to help you find the right size. We use these notes beyond our standard sizing information to help guide your choice:
- 1/2 Size Small: This means the shoe runs small. For example, if your regular size is 8 then you’ll want an 8.5 for shoes that run 1/2 size small.
- 1/2 Size Large: This means the shoe runs large. For example, if your regular size is 8 then you’ll want a 7.5 for shoes that run 1/2 size large.
- Fits True to Size: This means the shoe runs true to size. If your regular size is 8 then you'll want an 8 in shoes that run true to size.
We want to make buying shoes online easy, so we offer FREE shipping, FREE returns, and FREE exchanges on all orders shipped within the Domestic United States through our hassle-free return & exchange policy.*
Please contact our KURU GURUs if you have more questions about finding your perfect fit.
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Unfortunately, shoes are not measured by inches/centimeters/etc. There are too many variables that go into account for footwear other than absolute length. The size of shoes is really determined by a combination of length, volumes, instep height, toe shape, and other variables. With that being said we try to make our shoes fit as True to Size as possible.
We would recommend buying based on your most common shoe size. Another option would be to buy a couple of sizes to try on and keep the one that fits the best. Measuring your foot on the Brannock device at a local shoe store is another touch point to getting an accurate fit. We would recommend ordering the size that you typically wear in a similar style of shoe. For example: If you are looking at one of our sneakers, we would recommend buying the size that you typically buy in a fitness shoe.
KURU cannot provide an accurate size recommendation based on inches, centimeters, or a foot drawing. We do offer Free Returns/Exchanges in the domestic US, and shipping on all of our footwear to ensure you can try them on first to make sure you are soulmates.
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Yes, KURU currently offers two styles! ATOM Waterproof is our 100% waterproof sneaker with advanced technology to keep the dry in and the elements out. Also available is our TREAD sandal, which features waterproof leather, non-wicking microfiber, and trail-ready rubber.
To protect leather shoes from water, check out our KURU Shield Shoe Protector Spray to help safeguard them against the weather.
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KURU offers two anti-slip shoes in our lineup— KINETIC 2.0 and KIVI 2.0! Tested to meet SATRA ™: 144 and ASTM F2913-17 anti-slip standards, KINETIC 2.0 and KIVI 2.0 feature high-grade, slip-resistant rubber outsoles for safe, sure-footed movement.
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All KURU shoes feature a non-marking rubber outsole, and several of our sneakers include this outsole on the entire length of the shoe.
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KURU shoes come in standard and wide widths to fit a variety of foot shapes. Shop by width to see which styles come in wide!
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Every KURU shoe features a roomy toe box to help your toes lay flat and bunions breathe. For a little extra room in the toe box, try ATOM, QUANTUM 2.0, KINETIC 2.0, CHICANE, or QUEST!
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Your search for the best arch support shoes is over! Every KURU shoe—sneakers, sandals, and boots alike—comes with our triple-layer technology, featuring dual-density arch support and our patented heel-hugging KURUSOLE technology.
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Overpronation refers to your ankle rolling too far inward, while supinating refers to your ankle rolling too far outward. Both conditions can be alleviated in part by supportive footwear with adequate arch support, cushion, and stability.
Although all KURU styles are designed to help relieve foot pain, the QUANTUM and CHICANE offer an extra dose of lateral stability to help reduce pain from pronation or supination and encourage a more natural alignment.
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Since every KURU shoe comes with built-in patented KURUSOLE heel-hugging technology, superior arch support, and shock-absorbing cushion, most KURU shoes can help relieve foot pain, no matter the condition. In fact, 72% of our customers report foot pain relief, and 90% if those experience pain relief in four weeks or less.
To find a shoe for your specific foot pain condition, take our Shoe Finder Quiz and select your foot pain condition to find your perfect pair.
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KURU offers a wide range of styles designed for a variety of activities to help you live a life you love. To find your perfect KURU, you can shop by activity on our homepage or take our Shoe Finder Quiz.
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Whether you’re a medical professional, cosmetologist, retail worker, or restaurant worker, KURU can keep you on your feet in comfort for the full shift. Take our Shoe Finder Quiz and select your career of choice to find the perfect shoe for you.
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The most common cause of squeaking is moisture build-up. Our insoles are designed with moisture-wicking technology for maximum comfort, but sometimes excess moisture can accumulate. These tips can reduce squeaking:
- Dry Your Insoles Between Wears: Remove your insoles from your shoes and air dry them between uses. You can also apply a light layer of talcum powder to the bottom of your shoes to help absorb moisture.
- Re-Align the Insole: Sometimes the insole may slip up and to one side of the footbed. Realign the insole, making sure it is centered over the top of the midsole footbed.
- Replace Insoles As Needed: We're also happy to send you a free pair of fresh ULTIMATE INSOLES! In most cases, a new pair of insoles will make the squeaking go away.
If the squeaking persists, your shoes may have a manufacturer's defect. If air drying or replacement insoles don’t solve the problem, we suggest submitting a warranty request or reaching out to our KURU Gurus for help.
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One of the main benefits of our KURUSOLE technology is how it dynamically flexes within our KURUCLOUD foam. Though we do our best to prevent wrinkles, some are inevitable and may result during manufacturing. Don't worry—any wrinkles you may see are not due to failure or break-down of the foam. It's simply the result of the KURUSOLE technology moving and cupping your heels to give you maximum comfort.
For additional context, for our higher performance styles, we designed our technology to be closer to the edge of the foam, which helps enhance its ability to hug your heels during more demanding activities. A by-product, however, is the potential for more wrinkles on the surface of the midsole foam.
Though we try our best to reduce any wrinkling in our designs, this is sometimes the nature of foam as it's compressed with every step, and is part of normal wear and tear.
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Due to the anatomical shape of the KURUSOLE, custom orthotics with a rounded heel fit best inside our shoes. If the underside of the custom orthotic (the part that sits on the footbed) is squared off, then it may not fit into our deep heel cup—which is rounded like your foot.
That said, many of our customers tell us the KURUSOLE technology offers better support and stability than they expected, and that they don't need to wear their custom orthotics with KURU shoes.
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At this time, we do not offer replacement laces.
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KURU shoes are designed in the USA.
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KURU shoes are designed in the USA and made in our partner factories in Asia.
Our partner factories adhere to our high standards to provide shoes with world-class comfort and support. Our shoes are manufactured with high-quality materials and in ethical conditions. Our trusted factory partners align with our company values, and together we focus on creating as much value as possible for our customers.
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Some KURU shoes are vegan! Our QUANTUM 2.0, FLEX Via, and ATOM collection all use vegan materials.
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Latex
It is unlikely that any of our shoes contain latex. However, all of our shoe products use different glues, materials, and construction techniques, which are part of the manufacturing process. According to our manufacturer, none of the shoes contain latex, but unfortunately, we are unable to guarantee that the shoes are latex-free.
Formaldehyde
All of our shoes use industry-standard glues. Different products use different construction techniques, which require different glues. At times, formaldehyde is used as part of the process to manufacture our shoes. Unfortunately, we are unable to guarantee that the shoes are formaldehyde-free.
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The average KURU customer is able to wear their KURU shoes for 1+ years. Podiatrists recommend replacing any kind of shoe after 350–500 miles worth of wear.
That said, the lifespan of a shoe has many variables that differ for each person, including how often they are worn, mileage, what kind of terrain you wear them on, how much your feet sweat, and your personal walking gait.
We stand by the quality of our product, and offer a 6 month warranty from the date of purchase if you are experiencing issues that involve manufacturer defects (soles peeling off, stitching coming undone, etc.).
You can also refer to our Warranty Policy for more information.
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Heel-to-toe drop, or simply “heel drop,” is the difference in distance (in millimeters) between the heel height of a shoe and the toe height of a shoe. Heel to toe drop is always measured from heel to toe. For example, an 8mm heel to toe drop means that the heel of the shoe is 8mm higher than the toe.
Heel drop matters for walkers and runners alike, because of how it affects a person’s gait, biomechanics, and injury risk. There are pros and cons to both options, based on the person and their activities.
For instance, a lower drop tends to put the foot in a more natural gait, yet it can put more pressure on the lower leg and foot. This can help strengthen your feet over time, but needs to be done slowly to avoid injury. A higher drop can help evenly distribute weight through your body and help absorb heel strike in running, yet may not develop the deeper intrinsic foot muscles quite as much as a lower drop.
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At KURU, we make the healthiest shoes on Earth. We use quality materials and cutting-edge technology to create orthopedic shoes that don’t look like orthopedic shoes.
KURUs come built with an all-in-one orthopedic solution—without the need to buy additional expensive inserts or orthotics. Every pair features our patented KURUSOLE technology with proven results—72% of customers see pain relief, and 90% of those experience pain relief within 4 weeks.
One of our 42,000+ reviews says it this way: “Worth every penny - I'm on my feet 8-9 hours a day pretty much standing in one spot (retail production kitchen). This is the best shoe I've ever bought for work - blows the other famous brand shoes away.” Thanks, Cater B.!
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KURU shoes are specifically designed to have all shoe components work together for the best chance at pain relief.
While you can use your own orthotic, we recommend using KURU’s ULTIMATE INSOLE, which comes standard in every shoe. In fact, many of our customers tell us our three-part technology offers better support and stability than they expected, and that they don't need to wear their custom orthotics with KURU shoes.
If you do choose to wear your own orthotics, keep in mind that due to the anatomical shape of the KURUSOLE, custom orthotics with a rounded heel fit best inside our shoes. If the underside of the custom orthotic (the part that sits on the footbed) is squared off, then it may not fit into our deep heel cup—which is rounded like your foot.
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Our shoes’ secret sauce is our patented KURUSOLE technology. This revolutionary, heel-hugging tech has delivered proven pain relief to our customers.
KURU shoes also have several pending utility and design patents and a protected anti-slip design on our KINETIC model. With our commitment to innovation and to continuing to create the healthiest shoes on Earth, we aren’t stopping there!
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Because we use high-quality, high-performance materials in our shoes, it's important to properly care for them to extend the life of the shoes. Here are a few care instructions for KURU shoes:
- Always keep your shoes free of moisture, and store them in a dry, cool environment, free of direct sunlight.
- If you need to clean your shoes, choose a shoe cleaning gel that is suitable for both fabric and leather. We recommend our KURU Ultimate Care Kit, which includes a basic shoe cleaning kit with all the tools you need for regular shoe maintenance. Always remember to spot-test the cleaner as sometimes it can alter the color of the materials.
- You can also clean your shoes using a moist (with water), lint-free cloth, and/or a soft-bristled brush. When cleaning mud or other debris, allow the mud to fully dry, then with a soft-bristled brush, lightly remove the dirt.
- Never put your shoes in a washer or dryer. Always allow your shoes to air dry. If your shoes get wet, make sure to remove the insole to make sure the interior of the shoe fully dries.
- To improve the stain and water resistance of KURU shoes, we recommend using our exclusive KURU Shield Shoe Protector Spray, which is suitable for leather and textiles. This can help keep your shoes protected from water, stains, and other chemicals and oils.
Any damage due to failing to follow the above care instructions will void the warranty against defects on the shoe.
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Yes! We maintain a print catalog. Visit this page to request our latest edition.
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While it’s not common, some customers experience tenderness when they first start wearing a new pair of KURUs. You’re more likely to experience this initial pain or tenderness if you’ve never worn custom orthotics before.
Your body may need time to adjust to the new levels of anatomical support you experience with our patented KURUSOLE technology, and we suggest you follow the break-in procedure even if this isn’t your first pair of KURUs.
Here are a few suggestions that have helped other customers:
- Let your feet adapt to the support and natural re-alignment
As with any high-quality orthotic, letting your feet adjust to the support of the KURUSOLE technology is necessary. This may result in soreness or tenderness for the first few weeks of wear.
KURU is designed to support your feet as the foundation of your body, which includes proper alignment. Sometimes, re-aligning your body by modifying the way you stand and walk can cause discomfort until your body becomes used to the improved position.
- Break them in slowly
For the first two weeks, wear the shoes for 2 to 3 hours each day and then switch to another pair of shoes.
For the next two weeks, wear them for 3 to 5 hours each day, once again switching to another pair of shoes afterward. This will allow your body to make a healthy transition to the new levels of support.
- The space-age foams take time to mold to you
Over time, our ULTIMATE INSOLES will soften and mold to your feet. Our insoles use advanced foams that react to your body heat and mold to the unique contours of your feet.
Your new KURUs may initially feel slightly stiff or awkward. The recommended break-in time above allows the ULTIMATE INSOLES to mold to your needs. This is especially true if you wear the shoes while standing for long hours.
- KURU activates your muscles
KURU offers incredible heel support, with a naturally shaped forefoot. This unique design may activate different muscle groups, which can create some soreness. Give your body a little time to adapt to this natural, flexible forefoot design.