/* latin */ @font-face { font-family: 'Inter'; font-style: normal; font-weight: 300; font-display: swap; src: url(https://fonts.gstatic.com/s/inter/v12/UcC73FwrK3iLTeHuS_fvQtMwCp50KnMa1ZL7.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } @font-face { font-family: 'Inter'; font-style: normal; font-weight: 400; font-display: swap; src: url(https://fonts.gstatic.com/s/inter/v12/UcC73FwrK3iLTeHuS_fvQtMwCp50KnMa1ZL7.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } @font-face { font-family: 'Inter'; font-style: normal; font-weight: 500; font-display: swap; src: url(https://fonts.gstatic.com/s/inter/v12/UcC73FwrK3iLTeHuS_fvQtMwCp50KnMa1ZL7.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } @font-face { font-family: 'Inter'; font-style: normal; font-weight: 600; font-display: swap; src: url(https://fonts.gstatic.com/s/inter/v12/UcC73FwrK3iLTeHuS_fvQtMwCp50KnMa1ZL7.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } @font-face { font-family: 'Inter'; font-style: normal; font-weight: 700; font-display: swap; src: url(https://fonts.gstatic.com/s/inter/v12/UcC73FwrK3iLTeHuS_fvQtMwCp50KnMa1ZL7.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+2074, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; } /* cyrillic-ext */ @font-face { font-family: 'IBM Plex Serif'; font-style: italic; font-weight: 300; font-display: swap; src: url(https://fonts.gstatic.com/s/ibmplexserif/v19/jizGREVNn1dOx-zrZ2X3pZvkTiUa454xm1TpjeOg.woff2) format('woff2'); unicode-range: U+0460-052F, U+1C80-1C8A, U+20B4, U+2DE0-2DFF, U+A640-A69F, U+FE2E-FE2F; } /* cyrillic */ @font-face { font-family: 'IBM Plex Serif'; font-style: italic; font-weight: 300; font-display: swap; src: url(https://fonts.gstatic.com/s/ibmplexserif/v19/jizGREVNn1dOx-zrZ2X3pZvkTiUa454xm13pjeOg.woff2) format('woff2'); unicode-range: U+0301, U+0400-045F, U+0490-0491, U+04B0-04B1, U+2116; } /* vietnamese */ @font-face { font-family: 'IBM Plex Serif'; font-style: italic; font-weight: 300; font-display: swap; src: url(https://fonts.gstatic.com/s/ibmplexserif/v19/jizGREVNn1dOx-zrZ2X3pZvkTiUa454xm1bpjeOg.woff2) format('woff2'); unicode-range: U+0102-0103, U+0110-0111, U+0128-0129, U+0168-0169, U+01A0-01A1, U+01AF-01B0, U+0300-0301, U+0303-0304, U+0308-0309, U+0323, U+0329, U+1EA0-1EF9, U+20AB; } /* latin-ext */ @font-face { font-family: 'IBM Plex Serif'; font-style: italic; font-weight: 300; font-display: swap; src: url(https://fonts.gstatic.com/s/ibmplexserif/v19/jizGREVNn1dOx-zrZ2X3pZvkTiUa454xm1fpjeOg.woff2) format('woff2'); unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF; } /* latin */ @font-face { font-family: 'IBM Plex Serif'; font-style: italic; font-weight: 300; font-display: swap; src: url(https://fonts.gstatic.com/s/ibmplexserif/v19/jizGREVNn1dOx-zrZ2X3pZvkTiUa454xm1npjQ.woff2) format('woff2'); unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD; }

Hi there 👋

Welcome to KURU. How can we help you?

All FAQs

Why Are My Shoes Showing Wrinkles?

One of the main benefits of our KURUSOLE technology is how it dynamically flexes within our KURUCLOUD foam. Though we do our best to prevent wrinkles, some are inevitable and may result during manufacturing. Don't worry—any wrinkles you may see are not due to failure or break-down of the foam. It's simply the result of the KURUSOLE technology moving and cupping your heels to give you maximum comfort.

For additional context, for our higher performance styles, we designed our technology to be closer to the edge of the foam, which helps enhance its ability to hug your heels during more demanding activities. A by-product, however, is the potential for more wrinkles on the surface of the midsole foam. 

Though we try our best to reduce any wrinkling in our designs, this is sometimes the nature of foam as it's compressed with every step, and is part of normal wear and tear.

Shop Shoes for
Women
Shop Shoes for
Men
Brand New
ATOM 2

Women's

ATOM 2

$165
$165

Everyday, Walking, Workouts

4 Colors, 2 Widths
(110)reviews
Brand New
ATOM 2

Men's

ATOM 2

$165
$165

Everyday, Walking, Workouts

4 Colors, 2 Widths
(49)reviews
New Color
FLEX Via

Women's

FLEX Via

$130
$130

Everyday, Walking, Travel

6 Colors
(807)reviews

Men's

FLEX Via

$130
$130

Everyday, Walking, Travel

4 Colors
(295)reviews
Brand New
LOMA

Women's

LOMA

$145
$145

Casual Wear, Vacation, Brunch

2 Colors
(5)reviews
Anti-Slip
KINETIC 2 WIDE

Men's

KINETIC 2 WIDE

$175
$175

Food Service, Retail, Healthcare Workers

2 Colors, 2 Widths
(1,641)reviews
Woman working out doing high kicks, wearing KURU Footwear's FLUX shoes for alleviating foot pain
Shop All
Womens
Man showing the detail on the bottom KURU Footwear's FLUX shoes for alleviating foot pain
Shop All
Mens