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FLEXViaFlatlay W Hero
53,069 Reviews
Over 2 Million Pairs Sold

Heel Pain Relief is Possible

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Happy Heels, Right This Way
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See KURU Footwear featured on SELF Magazine
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TODAY White

"The brand’s patented KURUSOLE technology hugs your heels and provides strong arch support."

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock"

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock-absorbent midsole."

TODAY PaidMedia

Over 2 Million Pairs Sold

Loved By Our Customers Since 2008

53,069 Reviews
Shop KURU Shoes
Life Changing!

It felt like one morning I woke up and suddenly I had a heel spur. I did some quick googling and came upon KURU shoes, and thank God I did because they have saved me!! I really can't recommend these shoes enough.

Influencer ATOM
Julie M.
Real Relief

I have spent so much money trying different shoes, I now own 3 pair of KURUs. As of right now, KURU will be the only thing you will find on my feet. Because they work!

ATOM Trail M redrockhiking fullbody f0454f10 05cc 45f9 a3c4 13ddc4971d7c
Michael S.
Support, Support, Support

These shoes have the best arch support I’ve ever had. I have Achilles tendonitis and torn tendons on the outside of my foot. These shoes give great heel support and feel really good on my feet. Can’t wait to get some more.

KURU Footwear Influencer Post from rjkunjan
Kay H.
Wonderful

Great sneakers, I have high arches, painful heel pain and these sneakers are wonderful. So great that I decided to order a pair of KURU slides. What magic doe KURU put into their shoes? I rippled the box open like it was Christmas morning and put the slides on before I went back in the house! Thank you!!

Gina Powell Review Photo
Gina P.
My new go-to shoes

These are really helping with my heel pain! These are now my most comfortable shoes. Much better than my old sneakers. I'm going to try boots and sneakers from KURU next.

Influencer ATOM Disney
Allison H.
Best Heel Support

I think these are the most comfortable shoes I've worn since I started wearing shoes! I have flat feet and plantar fasciitis and these are the ONLY shoes that alleviate my pain!

Camie Lee Review Photo
Dawn D.
Walking Happy!

I walk my dogs everyday about two miles a day. My feet have neuropathy and my KURU shoes make walking enjoyable again!

KURU Footwear Influencer Post from jschiavo44
John W.
Great Support!

I love these shoes! They help so much with my back pain. I’m on my feet eight hours a day and these makes such a difference and how I feel at the end of the day.

KURU Footwear Influencer Post from mindy lock
Brandy
KURU Footwear

Why Heels Hurt

Every step you take starts with your heels—and it can get painful, fast.

Repeated stress on the band of tissue underneath our feet—our plantar fascia—can lead to tightness, inflammation, and micro-tears. This overuse results in the characteristic symptom of plantar fasciitis: heel pain.

What's Our Secret?

No other shoe on the market is curved at EVERY layer.

KURUSOLE—our patented solution to heel pain relief, is a foot health game changer built into every pair of KURU shoes.

This responsive technology dynamically flexes with each step to hug and protect your heels—so your feet stay happy and healthy.

New Logo from KURU Footwear
Our Shoes
Theirs
Heel
Heel

Patented KURUSOLE heel-hugging tech

Heel

No specialized heel technology

Footbed
Footbed

Curved

Footbed

Flat

Insole
Insole

Dual-density, ergonomic

Insole

Thin, low-quality

Arch
Arch

Superior, arch-molding support

Arch

Little to no arch support

Sole
Sole

EVA shock-absorbing cushion

Sole

Minimal cushion

Toe Box
Toe Box

Wide toe box

Toe Box

Medium or narrow toe box

Meet the Next Evolution of Footwear

Woman tying KURU Footwear ATOM Women's Athletic Sneaker in color JetBlack-MistyLilac
ShoeFinder ATOM MOMENT Mobile

Discover the Perfect KURU For You.

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Popular KURU Styles

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Brand New
FLEX Via

Women's

FLEX Via

$130
$130

Everyday, Walking, Travel

5 Colors, 2 Widths
(631)reviews

Men's

ROAM

$135
$135

Work, Brunch, Errands

3 Colors
(379)reviews

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ATOM

$160
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Workouts, Walking, Everyday

8 Colors, 2 Widths
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Brand New
DRAFT Rento

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DRAFT Rento

$110
$110

Everyday, Errands, Beach

2 Colors
(34)reviews

Women's

ROAM

$135
$135

Work, Brunch, Errands

7 Colors
(1,262)reviews

Men's

FLEX Via

$130
$130

Everyday, Walking, Travel

4 Colors
(238)reviews
Brand New
FLEX Astra

Women's

FLEX Astra

$170
$170

Chilly Weather, Everyday, Work

2 Colors
(30)reviews

Men's

DRAFT 2

$110
$110

Around The House, Remote Work, Lightweight

2 Colors
(21)reviews

Women's

MOMENT

$100
$100

Workout Recovery, Around The House, Everyday

2 Colors
(169)reviews

Men's

QUANTUM 2

$165
$165

Walking, Workouts, Everyday

3 Colors, 2 Widths
(558)reviews
A man wearing ROAM Sneakers in New-BrightWhite-JetBlack walking down stairs.
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KURU Footwear FLUX Men Running
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Bundle & Save on KURU Shoes

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best sellers holiday bundle

Best Seller Bundle

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$245

2 pairs of select bestsellers and 1 pair of socks.

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socks and shoes holiday bundle

Shoes + Socks Bundle

Starts at
$155

1 pair of shoes and 3 pairs of socks.

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travel holiday bundle

Travel Bundle

Starts at
$245

1 pair of sneakers, 1 pair of slip-ons, and 1 pair of socks.

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Loved by Customers Since 2008
53,069 Ratings
Best shoes ever!

This is my second pair. 10 out of 10 recommend. I struggle with plantar fasciitis and these are a life saver. I don't wear any other shoes now.

Nina H.
Recommended by Spinal Specialist

Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.

Jim R.
You have a convert.

My many pair of new balance have been put to the back of my closet and my single pair of KURU is all I wear. Thanks for a great product.

John G.
So Happy

I am so happy a friend recommended this company. These shoes feel as if I'm walking on air they are so light, comfortable, and supportive on my feet. I'm in the process of ordering another pair.

Tish C.
Great Workout Shoes!

These shoes provide excellent support and comfort for working out and walking.

Carla
Supportive and Stylish

I love these shoes. The best feeling is being supported and keeping my feet, knees and ankles all in line. I know this won’t be the last pair I buy. Lucky me, there’s so many styles to choose from, too.

Dan
Best shoes ever!

This is my second pair. 10 out of 10 recommend. I struggle with plantar fasciitis and these are a life saver. I don't wear any other shoes now.

Nina H.
Recommended by Spinal Specialist

Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.

Jim R.
You have a convert.

My many pair of new balance have been put to the back of my closet and my single pair of KURU is all I wear. Thanks for a great product.

John G.
So Happy

I am so happy a friend recommended this company. These shoes feel as if I'm walking on air they are so light, comfortable, and supportive on my feet. I'm in the process of ordering another pair.

Tish C.
Great Workout Shoes!

These shoes provide excellent support and comfort for working out and walking.

Carla
Supportive and Stylish

I love these shoes. The best feeling is being supported and keeping my feet, knees and ankles all in line. I know this won’t be the last pair I buy. Lucky me, there’s so many styles to choose from, too.

Dan
Forbes
Today
Men's Health
See KURU Footwear featured on SELF Magazine
Verywell Fit
Woman's Day
Newsweek