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KURU Footwear brand logos displayed in a hero section.
KURU FLEX Via Women's shoes styled in a flat lay arrangement.
68,884 Reviews
Over 3 Million Pairs Sold

Heel Pain Relief is Possible

Shop Now
Happy Heels, Right This Way
KURU FLEX Via Women's walking shoe shown in a flat lay top-down view.
KURU Footwear logo in white.
KURU Footwear Daily logo in white.
KURU Footwear TODAY promotional graphic in white.

"The brand’s patented KURUSOLE technology hugs your heels and provides strong arch support."

KURU Footwear logo.

"Great support through the arch and cushioning to help absorb shock"

KURU Footwear Daily logo.

"Notable features include a spacious toe box, excellent arch support and a shock-absorbent midsole."

KURU Footwear today's exclusive offer — shop now for supportive footwear designed for pain relief.

Over 3 Million Pairs Sold

Loved By Our Customers Since 2008

68,884 Reviews
Shop KURU Shoes
Life Changing!

It felt like one morning I woke up and suddenly I had a heel spur. I did some quick googling and came upon KURU shoes, and thank God I did because they have saved me!! I really can't recommend these shoes enough.

Influencer wearing KURU ATOM shoes, showcasing style and comfort.
Julie M.
Real Relief

I have spent so much money trying different shoes, I now own 3 pair of KURUs. As of right now, KURU will be the only thing you will find on my feet. Because they work!

Man wearing KURU ATOM Trail Men's hiking shoes on red rock terrain.
Michael S.
Support, Support, Support

These shoes have the best arch support I’ve ever had. I have Achilles tendonitis and torn tendons on the outside of my foot. These shoes give great heel support and feel really good on my feet. Can’t wait to get some more.

Influencer rjkunjan wearing KURU Footwear in a lifestyle post.
Kay H.
Wonderful

Great sneakers, I have high arches, painful heel pain and these sneakers are wonderful. So great that I decided to order a pair of KURU slides. What magic doe KURU put into their shoes? I rippled the box open like it was Christmas morning and put the slides on before I went back in the house! Thank you!!

Customer Gina Powell shares her review of KURU footwear.
Gina P.
My new go-to shoes

These are really helping with my heel pain! These are now my most comfortable shoes. Much better than my old sneakers. I'm going to try boots and sneakers from KURU next.

Influencer wearing KURU ATOM shoes in a Disney-themed lifestyle setting.
Allison H.
Best Heel Support

I think these are the most comfortable shoes I've worn since I started wearing shoes! I have flat feet and plantar fasciitis and these are the ONLY shoes that alleviate my pain!

Customer Camie Lee shares her review photo of KURU footwear.
Dawn D.
Walking Happy!

I walk my dogs everyday about two miles a day. My feet have neuropathy and my KURU shoes make walking enjoyable again!

Person wearing KURU footwear in a lifestyle setting showcasing everyday comfort and style.
John W.
Great Support!

I love these shoes! They help so much with my back pain. I’m on my feet eight hours a day and these makes such a difference and how I feel at the end of the day.

Influencer Mindy Lock wearing KURU Footwear in a lifestyle post.
Brandy
KURU footwear technology features highlighted in a promotional landing page graphic.

Why Heels Hurt

Every step you take starts with your heels—and it can get painful, fast.

Repeated stress on the band of tissue underneath our feet—our plantar fascia—can lead to tightness, inflammation, and micro-tears. This overuse results in the characteristic symptom of plantar fasciitis: heel pain.

What's Our Secret?

No other shoe on the market is curved at EVERY layer.

KURUSOLE—our patented solution to heel pain relief, is a foot health game changer built into every pair of KURU shoes.

This responsive technology dynamically flexes with each step to hug and protect your heels—so your feet stay happy and healthy.

KURU Footwear logo in white.
Our Shoes
Theirs
Heel
Heel

Patented KURUSOLE heel-hugging tech

Heel

No specialized heel technology

Footbed
Footbed

Curved

Footbed

Flat

Insole
Insole

Dual-density, ergonomic

Insole

Thin, low-quality

Arch
Arch

Superior, arch-molding support

Arch

Little to no arch support

Sole
Sole

EVA shock-absorbing cushion

Sole

Minimal cushion

Toe Box
Toe Box

Wide toe box

Toe Box

Medium or narrow toe box

Meet the Next Evolution of Footwear

Woman tying KURU Footwear ATOM Women's Athletic Sneaker in color JetBlack-MistyLilac
KURU Shoe Finder featuring the ATOM and MOMENT styles to help find your perfect fit.

Discover the Perfect KURU For You.

Take Our Shoe Finder Quiz

Popular KURU Styles

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Women
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Men
Best Seller
KURU ATOM 2 Women's Sneaker in Mist Blue-Bright White.

Women's

ATOM 2

$169 $169

Workouts, Walking, Everyday

5 Colors, 2 Widths
(1,408)reviews

Men's

FLEX Via

$129 $129

Walking, Travel, Everyday

4 Colors
(623)reviews
Best Seller
KURU MOMENT Women's Sandal in Jet Black-Peach Sherbet.

Women's

MOMENT

$99 $99

Recovery, Around The House, Everyday

4 Colors
(844)reviews

Men's

ATOM 2

$169 $169

Workouts, Walking, Everyday

4 Colors, 3 Widths
(536)reviews

Women's

LOMA

$149 $149

Office, Everyday Casual, Vacation

4 Colors
(154)reviews
New Color
KURU DRAFT Rento Men's Slipper in Greige-Sand.

Men's

DRAFT Rento

$119 $119

Travel, Quick Wear, Everyday Casual

4 Colors
(137)reviews

Women's

FLEX Via

$129 $129

Walking, Travel, Everyday

4 Colors, 2 Widths
(1,615)reviews

Men's

TREAD

$149 $149

Walking, Hiking, Travel

2 Colors
(211)reviews

Unisex

APOGEE

$149 $149

Everyday Casual, Walking, Office

7 Colors
(178)reviews
Best Seller
KURU MOMENT Men's Sandal in Midnight Blue-Pale Lime.

Men's

MOMENT

$99 $99

Recovery, Around The House, Everyday

2 Colors
(300)reviews
New
KURU ROAM 2 Atla Women's Sneaker in Cognac Brown-Ashwood.

Women's

ROAM 2 Atla

$129 $129

Everyday Casual, Travel, Office

3 Colors
(69)reviews

Unisex

SURGE

$169 $169

Walking, Everyday Casual, All-Day Standing

3 Colors
(94)reviews
Last Chance
KURU ROAM Women's Sneaker in Bright White-Jet Black.

Women's

ROAM

$139 $139

Office, Everyday Casual, Travel

5 Colors
(1,540)reviews

Men's

FLEX Slip-On

$129 $129

Travel, Quick Wear, Everyday Casual

2 Colors
(71)reviews
A man wearing ROAM Sneakers in New-BrightWhite-JetBlack walking down stairs.
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Womens
Man wearing KURU FLUX Men's running shoes during a run.
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Mens

Bundle & Save on KURU Shoes

Save $40
Bestseller Bundle

Bestseller Bundle

Starts at
$233

2 pairs of select bestsellers and 1 pair of socks.

Save $25
Starter Bundle

Starter Bundle

Starts at
$149

1 pair of shoes and 3 pairs of socks.

Save $40
Pack & Go Bundle

Pack & Go Bundle

Starts at
$223

1 pair of sneakers, 1 pair of slip-ons, and 1 pair of socks.

All Bundles - Bundle & Save on KURU Shoes
Loved by Customers Since 2008
68,884 Ratings
Best shoes ever!

This is my second pair. 10 out of 10 recommend. I struggle with plantar fasciitis and these are a life saver. I don't wear any other shoes now.

Nina H.
Recommended by Spinal Specialist

Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.

Jim R.
You have a convert.

My many pair of new balance have been put to the back of my closet and my single pair of KURU is all I wear. Thanks for a great product.

John G.
So Happy

I am so happy a friend recommended this company. These shoes feel as if I'm walking on air they are so light, comfortable, and supportive on my feet. I'm in the process of ordering another pair.

Tish C.
Great Workout Shoes!

These shoes provide excellent support and comfort for working out and walking.

Carla
Supportive and Stylish

I love these shoes. The best feeling is being supported and keeping my feet, knees and ankles all in line. I know this won’t be the last pair I buy. Lucky me, there’s so many styles to choose from, too.

Dan
Best shoes ever!

This is my second pair. 10 out of 10 recommend. I struggle with plantar fasciitis and these are a life saver. I don't wear any other shoes now.

Nina H.
Recommended by Spinal Specialist

Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.

Jim R.
You have a convert.

My many pair of new balance have been put to the back of my closet and my single pair of KURU is all I wear. Thanks for a great product.

John G.
So Happy

I am so happy a friend recommended this company. These shoes feel as if I'm walking on air they are so light, comfortable, and supportive on my feet. I'm in the process of ordering another pair.

Tish C.
Great Workout Shoes!

These shoes provide excellent support and comfort for working out and walking.

Carla
Supportive and Stylish

I love these shoes. The best feeling is being supported and keeping my feet, knees and ankles all in line. I know this won’t be the last pair I buy. Lucky me, there’s so many styles to choose from, too.

Dan
Forbes
Today
Men's Health
SELF
Verywell Fit
Woman's Day
Newsweek
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