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53,093 Reviews
Life’s Too Short for Heel Pain

Patented Tech, Proven Pain Relief

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New Tech Exploded View Hero Banner
See KURU Footwear featured on SELF Magazine
See KURU Footwear featured on Oprah Daily
TODAY White

"The brand’s patented KURUSOLE technology hugs your heels and provides strong arch support."

See KURU Footwear featured on SELF Magazine

"Great support through the arch and cushioning to help absorb shock"

See KURU Footwear featured on Oprah Daily

"Notable features include a spacious toe box, excellent arch support and a shock-absorbent midsole."

TODAY PaidMedia

Feet Weren’t Meant for Flat

You’ve never felt anything like it. No other shoe on the market is curved at EVERY layer—yes even under the insole.

KURU shoes feature built-in orthotics and patented heel technology that dynamically flexes with each step to help treat and prevent plantar fasciitis & foot pain.

Heel the Difference™ of KURUSOLE. No flat insoles. No flimsy inserts. It's like a hug for your heels - built into every pair of KURU shoes.

New Logo from KURU Footwear
Our Shoes
Theirs
Heel
Heel

Patented KURUSOLE heel-hugging tech

Heel

No specialized heel technology

Footbed
Footbed

Curved

Footbed

Flat

Insole
Insole

Dual-density, ergonomic

Insole

Thin, low-quality

Arch
Arch

Superior, arch-molding support

Arch

Little to no arch support

Sole
Sole

EVA shock-absorbing cushion

Sole

Minimal cushion

Toe Box
Toe Box

Wide toe box

Toe Box

Medium or narrow toe box

Meet the Next Evolution of Footwear

Woman tying KURU Footwear ATOM Women's Athletic Sneaker in color JetBlack-MistyLilac
Woman tying KURU Footwear ATOM Women's Athletic Sneaker in color JetBlack-MistyLilac

Discover the Perfect KURU For You.

Take Our Shoe Finder Quiz

Shop KURU Best Sellers

Women's Styles

Men's Styles

Women's

FLEX Via

$130
$130

Everyday, Walking, Travel

5 Colors
(631)reviews

Women's

ROAM

$135
$135

Work, Brunch, Errands

7 Colors
(1,263)reviews
Brand New
DRAFT 2

Women's

DRAFT 2

$110
$110

Around The House, Remote Work, Lightweight

2 Colors
(35)reviews

Women's

ATOM

$160
$160

Workouts, Walking, Everyday

8 Colors, 2 Widths
(4,723)reviews

Women's

QUANTUM 2

$165
$165

Walking, Workouts, Everyday

5 Colors, 2 Widths
(832)reviews
Brand New
FLEX Astra

Women's

FLEX Astra

$170
$170

Chilly Weather, Everyday, Work

2 Colors
(31)reviews

Women's

MOMENT

$100
$100

Workout Recovery, Around The House, Everyday

2 Colors
(169)reviews
Brand New
Waterproof
ATOM Lumi

Women's

ATOM Lumi

$190
$190

Winter Conditions, Waterproof, Outdoor Traction

2 Colors
(24)reviews

Men's

ROAM

$135
$135

Work, Brunch, Errands

3 Colors
(381)reviews
Brand New
DRAFT Rento

Men's

DRAFT Rento

$110
$110

Everyday, Errands, Beach

2 Colors
(34)reviews

Men's

FLEX Via

$130
$130

Everyday, Walking, Travel

4 Colors
(239)reviews

Men's

DRAFT 2

$110
$110

Around The House, Remote Work, Lightweight

2 Colors
(21)reviews

Men's

QUANTUM 2

$165
$165

Walking, Workouts, Everyday

3 Colors, 2 Widths
(559)reviews
Anti-Slip
Brand New
SHIFT

Men's

SHIFT

$150
$150

Healthcare, Servers, Baristas

2 Colors
(10)reviews
Anti-Slip
Outside profile details on the KURU Footwear KINETIC 2 Men's Anti-Slip Sneaker in BrightWhite-Graphite

Men's

KINETIC 2

$175
$175

Food Service, Retail, Healthcare Workers

2 Colors, 2 Widths
(1,607)reviews
Anti-Slip
KIVI 2

Men's

KIVI 2

$160
$160

Chefs, Servers, Teachers

2 Colors, 2 Widths
(155)reviews

Women's

FLEX Via

$130
$130

Everyday, Walking, Travel

5 Colors
(631)reviews

Men's

ROAM

$135
$135

Work, Brunch, Errands

3 Colors
(381)reviews

Women's

ROAM

$135
$135

Work, Brunch, Errands

7 Colors
(1,263)reviews
Brand New
DRAFT Rento

Men's

DRAFT Rento

$110
$110

Everyday, Errands, Beach

2 Colors
(34)reviews
Brand New
DRAFT 2

Women's

DRAFT 2

$110
$110

Around The House, Remote Work, Lightweight

2 Colors
(35)reviews

Men's

FLEX Via

$130
$130

Everyday, Walking, Travel

4 Colors
(239)reviews

Women's

ATOM

$160
$160

Workouts, Walking, Everyday

8 Colors, 2 Widths
(4,723)reviews

Men's

DRAFT 2

$110
$110

Around The House, Remote Work, Lightweight

2 Colors
(21)reviews

Women's

QUANTUM 2

$165
$165

Walking, Workouts, Everyday

5 Colors, 2 Widths
(832)reviews

Men's

QUANTUM 2

$165
$165

Walking, Workouts, Everyday

3 Colors, 2 Widths
(559)reviews
Brand New
FLEX Astra

Women's

FLEX Astra

$170
$170

Chilly Weather, Everyday, Work

2 Colors
(31)reviews
Anti-Slip
Brand New
SHIFT

Men's

SHIFT

$150
$150

Healthcare, Servers, Baristas

2 Colors
(10)reviews

Bundle & Save on KURU Shoes

Save $40
best sellers holiday bundle

Best Seller Bundle

Starts at
$245

2 pairs of select bestsellers and 1 pair of socks.

Save $25
socks and shoes holiday bundle

Shoes + Socks Bundle

Starts at
$155

1 pair of shoes and 3 pairs of socks.

Save $40
travel holiday bundle

Travel Bundle

Starts at
$245

1 pair of sneakers, 1 pair of slip-ons, and 1 pair of socks.

All Bundles

Over 2 Million Pairs Sold

53,093 Reviews
Jayne Kn.
Womens pink sneakers for plantar fasciitis social post
ATOM Trail W trailrunning
kuru customer story highlight 3 jill s
Man tying his KURU Footwear ATOM Men's Athletic Sneaker in JetBlack-White-FireRed before going on a run. Providing Plantar Fasciitis relief.
Womens pink sneakers for plantar fasciitis social post
ATOM Trail W trailrunning
kuru customer story highlight 3 jill s
Man tying his KURU Footwear ATOM Men's Athletic Sneaker in JetBlack-White-FireRed before going on a run. Providing Plantar Fasciitis relief.
Jayne Kn.
KURU’S PATENTED HEEL TECHNOLOGY
KURU’S PATENTED HEEL TECHNOLOGY

How KURU Brings Pain Relief

1
KURUSOLE
2
KURUCLOUD
3
ULTIMATE INSOLE
4
ROOMY TOE BOX
Illustration of a typical sneaker by KURU Footwear and the components that make up its structure.
Kuru Bring Relief Shoes Icon
KURUSOLE

Patented tech dynamically flexes to hug and protect your heels

Loved by Customers Since 2008
53,093 Reviews
Best shoes ever!

This is my second pair. 10 out of 10 recommend. I struggle with plantar fasciitis and these are a life saver. I don't wear any other shoes now.

Nina H.
Recommended by Spinal Specialists

Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.

Jim R.
You have a convert.

My many pair of new balance have been put to the back of my closet and my single pair of KURU is all I wear. Thanks for a great product.

John G.
So Happy

I'm so happy a friend recommended this company. These shoes feel as if I'm walking on air they are so light, comfortable, and supportive on my feet. I'm in the process of ordering another pair.

Tish C.
Great Workout Shoes!

These shoes provide excellent support and comfort for working out and walking

Carla
Supportive and Stylish

I love these shoes. The best feeling is being supported and keeping my feet, knees and ankles all in line. I know this won't be the last pair I buy. Lucky me, there's so many styles to choose from.

Dan
Best shoes ever!

This is my second pair. 10 out of 10 recommend. I struggle with plantar fasciitis and these are a life saver. I don't wear any other shoes now.

Nina H.
Recommended by Spinal Specialists

Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.

Jim R.
You have a convert.

My many pair of new balance have been put to the back of my closet and my single pair of KURU is all I wear. Thanks for a great product.

John G.
So Happy

I'm so happy a friend recommended this company. These shoes feel as if I'm walking on air they are so light, comfortable, and supportive on my feet. I'm in the process of ordering another pair.

Tish C.
Great Workout Shoes!

These shoes provide excellent support and comfort for working out and walking

Carla
Supportive and Stylish

I love these shoes. The best feeling is being supported and keeping my feet, knees and ankles all in line. I know this won't be the last pair I buy. Lucky me, there's so many styles to choose from.

Dan