Life’s Too Short for Heel Pain

Patented Tech, Proven Pain Relief

Concrete takes a toll on feet. Shoes that flex around your heel are the next evolution of footwear—and that future is here.

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Free Shipping, 45-Day Returns & Exchanges*

"The brand’s patented KURUSOLE technology hugs your heels and provides strong arch support."

"Great support through the arch and cushioning to help absorb shock"

"Notable features include a spacious toe box, excellent arch support and a shock-absorbent midsole."

Feet Weren’t Meant for Flat

You’ve never felt anything like it. No other shoe on the market is curved at EVERY layer—yes even under the insole.

KURU shoes feature built-in orthotics and patented heel technology that dynamically flexes with each step to help treat and prevent plantar fasciitis & foot pain.

Heel the Difference™ of KURUSOLE. No flat insoles. No flimsy inserts. It's like a hug for your heels - built into every pair of KURU shoes.

Women's Styles

Men's Styles

All Women's Shoes

All Men's Shoes

Over 1 Million Pairs Sold

51,938 Reviews

"These are the best trail shoes. They take a little longer to break in than the regular ATOM's but the juice is worth the squeeze. They are perfect for my plantar fasciitis as I love hiking and want to last on a nice long trail without pain."

Ana S.

“I am so happy a friend recommended this company. These shoes feel as if I'm walking on air they are so light, comfortable, and supportive on my feet. I'm in the process of ordering another pair.”

Tish C.

“These have been the best shoes for a job that requires being on my feet for 8+ hours per day...plantar fasciitis & ankle pain both are greatly improved by wearing these shoes. I'm about to order my 6th pair. :) ”

Douglas H.

“They have made all the difference in my world. I was able to start walking again pain-free. I have since began walking everyday and lost 25 pounds. I wear them to work and come home pain-free. I'm a teacher and am on my feet all day.”

Jayne Kn.

Man tying his KURU Footwear ATOM Men's Athletic Sneaker in JetBlack-White-FireRed before going on a run. Providing Plantar Fasciitis relief.

Womens pink sneakers for plantar fasciitis social post

Ana S.

Tish C.

Douglas H.

Jayne Kn.

Our Shoes

Theirs

Heel

Patented KURUSOLE heel-hugging tech

Heel

No specialized heel technology

Footbed

Curved

Footbed

Flat

Insole

Dual-density, ergonomic

Insole

Thin, low-quality

Arch

Superior, arch-molding support

Arch

Little to no arch support

Sole

EVA shock-absorbing cushion

Sole

Minimal cushion

Toe Box

Wide toe box

Toe Box

Medium or narrow toe box

The Heelthiest Shoe on Earth

Backed by over 35,000 5-star reviews, every KURU shoe features a cutting-edge ergonomic design, uniquely built for pain relief.

We start with a curved footbed (no flat insoles here!) and add unparalleled triple-layer support: shock-absorbing KURUCLOUD, heel-cupping KURUSOLE, and arch-supporting ULTIMATE INSOLES.

In fact, 72% of KURU customers reported improved pain symptoms**, and of those, 97% saw improvement in less than four weeks.***

That’s what we call Pain Relief Beyond Belief.

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KURU’S PATENTED HEEL TECHNOLOGY

How KURU Brings Pain Relief

KURUSOLE

Patented tech dynamically flexes to hug and protect your heels

KURUCLOUD

Lightweight EVA foam delivers shock-absorbing cushion

ULTIMATE INSOLE

Dual-density foam provides superior arch support

ROOMY TOE BOX

A spacious toe box lets your toes wiggle and bunions breathe

Illustration of a typical sneaker by KURU Footwear and the components that make up its structure.

KURUSOLE

Patented tech dynamically flexes to hug and protect your heels

KURUCLOUD

Lightweight EVA foam delivers shock-absorbing cushion

ULTIMATE INSOLE

Dual-density foam provides superior arch support

ROOMY TOE BOX

A spacious toe box lets your toes wiggle and bunions breathe

Loved by Customers Since 2008

42,346 Reviews

See all Reviews

Best shoes ever!

This is my second pair. 10 out of 10 recommend. I struggle with plantar fasciitis and these are a life saver. I don't wear any other shoes now.

Nina H.

Recommended by Spinal Specialist

Great shoes, helped with plantar fasciitis, took about a week to get broke in and comfortable, but they are great.

Jim R.

Best work shoes

I work as a massage therapist and I'm on my feet most of the day, not only do these shoes help with my foot fatigue, they've vut my chronic low back and hip pain significantly, I recommend them to anyone who spends alot of time on their feet.

Amy S.

Love them!

I've been doing security work for eight years and these are by FAR the most comfortable work shoes I have ever worn. I've worn them for three weeks now and I feel as though I could wear them and work another five to seven years and I'm 67 years old. Thanks KURU!

Randall A.

FAQs

While our shoes are not currently considered orthopedic by a medical standard, we have received thousands of positive reviews from customers who say their KURU shoes with good arch support helped reduce or eliminate their pain—from plantar fasciitis to bunions.

Each of our shoes feature a wide toe box, superior arch support, shock absorption and patented heel technology, engineered for pain relief.
KURU offers a 'No-Hassle' policy to ensure you get the perfect KURU fit with free shipping, exchanges and returns for 45-day in the US. Please note our Clearance or Last Chance items are considered Final Sale and are not subject to returns.
To learn more, please visit the KURU Return Policy page.
Some customers experience tenderness when they first start wearing a new pair of KURUs. That’s ok! We suggest you follow our break-in procedure, including wearing your KURUs for a couple hours per day around the house in the first couple of weeks as they break in and form to your foot.
Your body may need time to adjust to the new levels of anatomical support you experience with our patented KURUSOLE technology. Our comfortable shoes are also designed to mold to your unique foot shape for the perfect fit, which takes a bit of a break-in period.

Women	Men	EU	UK	JP
5		35	2.5	21.5
5.5		35.5	3	22
6		36	3.5	22.5
6.5		37	4	23
7		37.5	4.5	23.5
7.5		38	5	24
8		38.5	5.5	24.5
8.5	7	39	6	25
9	7.5	40	6.5	25.5
9.5	8	40.5	7	26
10	8.5	41	7.5	26.5
10.5	9	42	8	27
11	9.5	42.5	8.5	27.5
11.5	10	43	9	28
12	10.5	44	9.5	28.5
	11	44.5	10	29
	11.5	45	10.5	29.5
	12	46	11	30
	12.5	46.5	11.5	30.5
	13	47	12	31
	13.5	47.5	12.5	31.5
	14	48	13	32

Size	Women	Men
S	5 - 8.5	6 - 7
M	9 - 11.5	7.5 - 10
L	12	10.5 - 12
XL		12.5 - 14

Size	EU	UK	JP
S	35 - 39	2.5 - 6	21.5 - 25
M	40 - 43	6.5 - 9	25.5 - 25
L	44 - 46	9.5 - 11	28.5 - 30
XL	46.5 - 48	11.5 - 13	30.5 - 32

Welcome to KURU Footwear —Recommended by Health Professionals

Patented Tech, Proven Pain Relief

Feet Weren’t Meant for Flat

Women's Styles

Men's Styles

FLEX Via

ATOM

ATOM Slip-On

QUANTUM

ATOM Trail

ROAM Atla

TREAD

QUANTUM 2

FLEX Via

KINETIC 2

KIVI 2

COVE

ATOM

ATOM Trail

QUANTUM 2

FLEX Via

QUANTUM 2

ATOM

FLEX Via

ATOM Slip-On

KINETIC 2

QUANTUM

KIVI 2

ATOM Trail

COVE

ROAM Atla

ATOM

Over 1 Million Pairs Sold

The Heelthiest Shoe on Earth

How KURU Brings Pain Relief

Loved by Customers Since 2008

FAQs

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Find Your Size

Patented Tech, Proven Pain Relief

Feet Weren’t Meant for Flat

Women's Styles

Men's Styles

Over 1 Million Pairs Sold

The Heelthiest Shoe on Earth

How KURU Brings Pain Relief

Loved by Customers Since 2008

FAQs

Are KURU shoes considered orthopedic shoes?

What is KURU's shipping, return and exchange policy?

Is there a break-in period with KURU shoes?

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