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KURU shoes are not sold in retail stores. Cutting out the middle-man and selling directly allows us to offer you bett...

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FLEX Via

$135.00

$135.00

A minimalist lifestyle sneaker that flexes to fit your life.

Man sitting on a bench wearing KURU Footwear's FLEX Via men's sneakers

Pair of KURU Footwear FLEX Via sneakers, viewed from underneath

FLEX Via

Man sitting on a bench wearing KURU Footwear's FLEX Via men's sneakers

FLEX Via

FLEX Via

FLEX Via

Pair of KURU Footwear FLEX Via sneakers, viewed from underneath

FLEX Via

Man sitting on a bench wearing KURU Footwears FLEX Via mens sneakers

Pair of KURU Footwear FLEX Via sneakers, viewed from underneath

Man sitting on a bench wearing KURU Footwears FLEX Via mens sneakers

Pair of KURU Footwear FLEX Via sneakers, viewed from underneath

"It is so nice to get good looking sneakers without compromising comfort."

FLEXible Fit. FLEXible Tech. FLEXible You.

Feel the flex. It’s the wear-everywhere shoe, built with our most flexible outsole and a clean, minimalist aesthetic. FLEX Via flexes to fit your life for the utmost versatility—with any outfit, on every human. Flex away foot pain with effortless roll through, an adjustable fit, and unparalleled heel support.

Quick Facts

Weight

9.6 oz

Materials

Mesh, Rubber

Heel to Toe Drop

11mm

Width

Medium or Wide

Flexible Grooves

Traditional Tongue

Minimalist Design

Best for: Everyday, Walking, Travel, Workouts

FLEX Via

"It is so nice to get good looking sneakers without compromising comfort."

Man sitting on a bench wearing KURU Footwear's FLEX Via men's sneakers

FLEX Via

FLEX Via

FLEX Via

Pair of KURU Footwear FLEX Via sneakers, viewed from underneath

FLEX Via

FLEX Via

$135.00

$135.00

A minimalist lifestyle sneaker that flexes to fit your life.

Best for: Everyday, Walking, Travel, Workouts

Women’s Men's

6 colors available: Jet Black-Bright White

Women’s Men's

Width

Medium Wide

Size

Size5

Size5.5

Size6

Size6.5

Size7

Size7.5

Size8

Size8.5

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Size9.5

Size10

Size10.5

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Size11.5

Size12

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How do they fit?

Learn more

Runs Small

True to Size

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& Save

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One Pair

$10 off

Two Pairs

$20 off

MOMENT

MOMENT

$95 ~~$105~~

Color: jet black-peach sherbet

CURRENT

$91.5 ~~$101.50~~

Color: jet black-multi

Understand "Fit Recommendations"

All KURU shoes are sold in US sizing.

Runs Small: You should purchase a 1/2 size longer than your normal size (e.g if wear an 8, purchase an 8.5).

Runs Long: You should purchase a 1/2 size smaller than your normal size.

Still debating?

We get it. Buying shoes online can seem risky. That's why we offer a "No-Hassle" 45-day policy to ensure you get the perfect KURU fit.

Why FLEX Via?

31985397399789

F

L

E

X

Via

Minimalist Design for Maximum Use

FLEX Via flexes with you. A clean, simple aesthetic in neutral colors complements any outfit on any human. FLEX Via adapts to your lifestyle, from a morning gym sesh to your night shift at the hospital.

Everyday Pain Relief

Flex away foot pain with FLEX Via. Minimal seams reduce friction and hotspots, while our heel-hugging tech and dual-density arch support help you last on your feet.

Flexing Heel Tech

Just as FLEX Via’s outsole delivers extra flex, our patented KURUSOLE technology flexes, too. This unique, responsive tech hugs and protects your heels unlike any other shoe on the market.

31985397399789

F

L

E

X

Via

31989960016109

"Love, love, love!!! I would recommend these to anyone who is on their feet all day!"

- Debbie C.

34820418568429

Feel the Flex

FLEX Via’s grooved design allows for the most effortless roll through of any sneaker in our lineup. Lightweight, breathable materials make them easy to wear all day.

31990072574189

Adjust with Ease

FLEX Via’s traditional tongue design makes it easy to slip in and out and allows for a precise fit on any foot shape.

Technology with

Hugs that Heal

Unlike anything else, responsive KURUSOLE dynamically flexes with each step to hug and protect your heels. The curved, heel-cupping design protects the body’s natural cushioning system—the heel pad—so your feet stay happy and healthy for all of life’s moments.

KURU Technology

KURU Technology

Technology

Designed for Life

We studied the foot’s natural biomechanics and created heel-first footwear to match. No flat insoles. No flimsy inserts. Every KURU features shock-absorbing KURUCLOUD, heel-hugging KURUSOLE, arch-supporting ULTIMATE INSOLES, and roomy toe boxes for Pain Relief Beyond Belief.

Based on 924 reviews

4.6/5

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LT

Liz T.

Verified Buyer

one day ago

I recommend this product.

Very comfortable and healed my heels!

I was noticing some plantar fasciitis starting in my heels, and decided to look for some new walking shoes to combat the issue. These met all my expectations. They are comfortable, look great, and bes...

I was noticing some plantar fasciitis starting in my heels, and decided to look for some new walking shoes to combat the issue. These met all my expectations. They are comfortable, look great, and best of all, my plantar fasciitis is nearly gone. I did order a half size larger because I feel like they run a bit small. I plan to order more styles in the future!

Read More

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Poor

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0

0

CG

Catherine G.

Verified Buyer

2 days ago

I recommend this product.

Great shoes!!

They fit perfectly, and they're very well made. I like their low-key design and how lightweight they are. Good support and very comfortable.

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Poor

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0

0

J

Jane

3 days ago

I recommend this product.

5 Stars

Fit like a glove. And comfortable for my long days standing.

Was this helpful?

1

0

JS

Jeanette S.

Verified Buyer

4 days ago

I recommend this product.

Love them

these are so comfortable. Wore them to Disney right out of the box.

How would you rate the arch support of this shoe?

Poor

Excellent

How would you rate the style of this shoe?

Poor

Excellent

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3

0

CD

Christa D.

Verified Buyer

4 days ago

I recommend this product.

Great relief!

I have been suffering from plantar fasciitis, but most of my podiatrist's "approved" shoes have not really worked for me. I decided to give this one a shot. I definitely feel a difference in my heel...

I have been suffering from plantar fasciitis, but most of my podiatrist's "approved" shoes have not really worked for me. I decided to give this one a shot. I definitely feel a difference in my heel area. There is an extra cushioning. I have less pain than most other shoes I have tried. It has been just a week or so. The shoes are easy to get on and off. I am glad I gave these a try and am willing to try others in this brand as well now.

Read More

How would you rate the arch support of this shoe?

Poor

Excellent

How would you rate the style of this shoe?

Poor

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How would you rate the comfort of this shoe?

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2

0

SK

Shelley K.

Verified Buyer

6 days ago

I recommend this product.

Pain Relief

This is the first shoe that I have worn in a long time, where I am nearly free of pain. My feet are very flat and I have developed PTTD. The FLEX Via is a perfect fit for me. I will be getting more sh...

This is the first shoe that I have worn in a long time, where I am nearly free of pain. My feet are very flat and I have developed PTTD. The FLEX Via is a perfect fit for me. I will be getting more shoes from KURU.

Read More

How would you rate the arch support of this shoe?

Poor

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Poor

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How would you rate the comfort of this shoe?

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2

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Displaying reviews: 6-924

Add
& Save

Add & Save

One Pair

$10 off

Two Pairs

$20 off

MOMENT

MOMENT

$95 ~~$105~~

Color: jet black-peach sherbet

CURRENT

$91.5 ~~$101.50~~

Color: jet black-multi

Quick Facts

Weight

9.6 oz

Materials

Mesh, Rubber

Heel to Toe Drop

11mm

Width

Medium or Wide

Flexible Grooves

Traditional Tongue

Minimalist Design

Did you know Heel pain is the most common type of foot pain? We are here to solve it.

33151907856621

Why FLEX Via?

It’s the wear-everywhere shoe, built with our most flexible outsole and a clean, minimalist aesthetic. FLEX Via flexes to fit your life for the utmost versatility—with any outfit, on every human. Flex away foot pain with effortless roll through, an adjustable fit, and unparalleled heel support.

32876007719149

Feel the Flex

FLEX Via’s grooved design allows for the most effortless roll through of any sneaker in our lineup. Lightweight, breathable materials make them easy to wear all day.

Why KURU?

This flat world takes a toll on our round heels. That’s why we make shoes shaped like your feet.

We build heel-loving technology into every layer so you get more life and less pain.

Our shoes are the next evolution of modern footwear—and that future is here.

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*Shipping is free for all Heel Better™ Rewards Members in the U.S. and Canada, $2 for U.S. territories, $8.99 for all other U.S. and Canadian orders, and $29.99 for all other international orders. Returns & Exchanges are free for all U.S. orders (excluding Alaska & Hawaii) when placed through Happy Returns (no label needed), and for Canadian orders using shipping label. All other return methods are subject to a $6 shipping and restocking fee.

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Find Your Size

Shoes

Socks

US	International

Women	Men	EU	UK	JP
5		35	2.5	21.5
5.5		35.5	3	22
6		36	3.5	22.5
6.5		37	4	23
7		37.5	4.5	23.5
7.5		38	5	24
8		38.5	5.5	24.5
8.5	7	39	6	25
9	7.5	40	6.5	25.5
9.5	8	40.5	7	26
10	8.5	41	7.5	26.5
10.5	9	42	8	27
11	9.5	42.5	8.5	27.5
11.5	10	43	9	28
12	10.5	44	9.5	28.5
	11	44.5	10	29
	11.5	45	10.5	29.5
	12	46	11	30
	12.5	46.5	11.5	30.5
	13	47	12	31
	13.5	47.5	12.5	31.5
	14	48	13	32

Width

Women

Men

Medium	Wide	Medium	Wide
B	C+	D	E+

US

Size	Women	Men
S	5 - 8.5	6 - 7
M	9 - 11.5	7.5 - 10
L	12	10.5 - 12
XL		12.5 - 14

International

Size	EU	UK	JP
S	35 - 39	2.5 - 6	21.5 - 25
M	40 - 43	6.5 - 9	25.5 - 25
L	44 - 46	9.5 - 11	28.5 - 30
XL	46.5 - 48	11.5 - 13	30.5 - 32

Understanding “FIT” notes:

ALL KURU shoes are sold in US sizing. IF the “FIT” note says “1/2 size small”, you should purchase a 1/2 size larger than your normal size (e.g if wear an 8, purchase an 8.5). If the note says “1/2 size big," then purchase a 1/2 size smaller than your normal size.