Discover the Science of Comfort with KURU's Patented Technology

At KURU, we take your comfort seriously. And we understand that when you step inside a shoe, your feet’s first point of contact is the insole. Every pair of KURUs includes our ULTIMATE INSOLE, so you can skip traditional, thin inserts or expensive orthotics.

ULTIMATE INSOLES feature dual-density foam that blends areas of superior cushion with firmer zones placed strategically for high-quality arch support.

Plus, the advanced foams we use mold to the unique shape of your feet over time using your body heat. The result is a superior fit for your unique needs, and all-day comfort that relieves pain day after day.

Imagine what you could do without foot pain. At KURU, our mission is to help you get there. That’s why we designed our patented KURUSOLE technology with your body’s natural biomechanics in mind.

Your heel is subject to intense pressure and stress with every step you take. When your heels hurt, you may alter the way you walk to spare the sensitive areas—which can cause problems with alignment. Those issues may lead to foot pain, which can radiate to other parts of your body, including your knees and hips.

These ripple effects can make it hard to find the cause of your pain, so fixing your footwear can be a crucial first step. KURUSOLE cups and supports the fat pad beneath your heel to maximize cushion and protect your feet.

This tech—combined with the shock-absorbing cushion of KURUCLOUD and superior arch support of ULTIMATE INSOLE—offers Pain Relief Beyond Belief.

What could you do in a day if your feet didn’t hurt? There’s a reason we’ve named our base layer KURUCLOUD—you might just feel like you’re walking on air after you switch to wearing KURUs.

Just like a home’s foundation is the starting point for a stable, supportive structure—the midsole of a shoe is the key to supporting you and absorbing shock. The midsole is the part of the shoe between the outsole (the part on the bottom that contacts the ground) and the insole (the part inside the shoe your foot rests on).

Inspired by performance running shoes, the lightweight EVA foam of KURUCLOUD is engineered for your comfort. It delivers superior cushion and shock-absorption with every step.