Guide to the Science of Comfort Behind KURU's Patented Technology

Discover the innovative technologies designed to provide support and lasting comfort.

Overview

Your feet bear the weight of your daily life, and discomfort can make even simple activities feel like a challenge. That’s why KURU Footwear is committed to revolutionizing the way you experience comfort with our patented technologies.

This guide delves into the science behind our groundbreaking features—including KURUSOLE for dynamic heel support, custom-contouring insoles for personalized comfort, and shock-absorbing midsoles to reduce impact. Together, these innovations cushion and protect your feet, eliminating the need for traditional inserts while offering unparalleled relief.

Whether you’re dealing with foot pain or seeking all-day support, KURU’s unique approach is designed to transform every step you take.

Explore by Technology

Showing 3 Results for "Technology"

ULTIMATE INSOLE for Customized Comfort

At KURU, we take your comfort seriously. And we understand that when you step inside a shoe, your feet’s first point of contact is the insole. Every pair of KURUs includes our ULTIMATE INSOLE, so you can skip traditional, thin inserts or expensive orthotics.

ULTIMATE INSOLES feature dual-density foam that blends areas of superior cushion with firmer zones placed strategically for high-quality arch support.

Plus, the advanced foams we use mold to the unique shape of your feet over time using your body heat. The result is a superior fit for your unique needs, and all-day comfort that relieves pain day after day.

Learn More
KURUSOLE for Dynamic Heel Support

Imagine what you could do without foot pain. At KURU, our mission is to help you get there. That’s why we designed our patented KURUSOLE technology with your body’s natural biomechanics in mind.

Your heel is subject to intense pressure and stress with every step you take. When your heels hurt, you may alter the way you walk to spare the sensitive areas—which can cause problems with alignment. Those issues may lead to foot pain, which can radiate to other parts of your body, including your knees and hips.

These ripple effects can make it hard to find the cause of your pain, so fixing your footwear can be a crucial first step. KURUSOLE cups and supports the fat pad beneath your heel to maximize cushion and protect your feet.

This tech—combined with the shock-absorbing cushion of KURUCLOUD and superior arch support of ULTIMATE INSOLE—offers Pain Relief Beyond Belief.

Learn More
KURUCLOUD Absorbs Shock & Improves Alignment

What could you do in a day if your feet didn’t hurt? There’s a reason we’ve named our base layer KURUCLOUD—you might just feel like you’re walking on air after you switch to wearing KURUs.

Just like a home’s foundation is the starting point for a stable, supportive structure—the midsole of a shoe is the key to supporting you and absorbing shock. The midsole is the part of the shoe between the outsole (the part on the bottom that contacts the ground) and the insole (the part inside the shoe your foot rests on).

Inspired by performance running shoes, the lightweight EVA foam of KURUCLOUD is engineered for your comfort. It delivers superior cushion and shock-absorption with every step.

Learn More

Three Layers of Support

At KURU, we pride ourselves on our unique approach to shoe design. We believe that shoes should be shaped to fit the natural contours of your feet, which is why we create every pair in three distinct support layers, not just an insole.

Our revolutionary ergonomic design starts with a curved footbed and adds unparalleled triple-layer support that includes shock-absorbing KURUCLOUD, heel-cupping KURUSOLE, and arch-supporting ULTIMATE INSOLES. The result? Shoes that are so comfortable you’ll stop thinking about your feet.

Learn More

Why Others Love KURU

53,795 Ratings

Best Sneakers Ever. These sneakers are amazing. True fit and they are my go to shoes for every day running around and walking exercise. The gray color is very nice and goes with everything. I have plantar fasciitis and the soles on this shoe helps so much with that!"

Joanne P.

Love these cute boots! I am really happy that now KURU has winter snow boot options! I haven't had a chance to try out the waterproofing or how grippy the soles are, but they are nicely warmly lined, very cute and comfortable. I sized up a half-size so I could wear them with heavier socks and that's working well for me. Really looking forward to wearing these this winter with skirts and pants!"

Suzanne A K.

Love these shoes! I had previously bought the QUANTUM shoes and really liked them. I love the improved soles on these QUANTUM 2.0 shoes, and will continue buying them. I am extremely active all day everyday and my feet feel great!"

Carolyn O.

Less Pain, More Life.

At KURU, our ultimate goal is to keep you doing what you love. Independently owned and based in beautiful Salt Lake City, we engineer supportive footwear with patented tech and feel-it-to-believe-it comfort to empower you to chase your dreams.

Why KURU